SMALL DIGITAL BUSINESS
ANZSOFT
Building a small digital services business, one practical decision at a time.
ANZSOFT
From the offer
to the customer.
01Context
ANZSOFT is the small digital services business I’m currently running alongside my early career development.
02Problem to work on
Make the offer easy to understand and develop a more consistent path from product information to customer support.
03My involvement
I run the project. The scope I’m developing includes a digital catalog, pricing, social channels, content planning and basic customer operations. Specific deliverables are still being documented.
04Tools & materials
Digital catalog, pricing notes and content plans. Tool names and public samples will be added as the work is documented.
05Learning focus
Understanding how product information, pricing, content and customer support fit together in a small business.
06Next step
Document one complete customer journey and publish a specific deliverable with an explanation of the decisions behind it.